The online game 1066 won a BIMA last Thursday (19th Nov 2009) for Best Online Game, The BIMA awards  ‘celebrate the work of the UK digital creative industry’. As previously blogged we were responsible for creating over 270 animated assets in just over 2-weeks. Preloaded did all the creative and site development, and we created the Norman, Viking, Saxon and Villager character animation elements. We are very proud to be part of its success, the quality of the game speaks for itself in terms of the gaming results:

Since launching in May 2009, the game has received an overwhelmingly positive response from both the gaming community and online press.

The project has received no marketing budget, simply relying on the audience and community to seed and share between themselves. The traffic to date is testament to the quality of the game and the compelling nature of the content.

The Multi-player mode plays a large part in the distribution mechanic of the game and this is reflected in the continued and sustained and growth in traffic and game-play duration.

Effectiveness

> Number 1 search result in google for ’1066′
> Current total game-plays standing at over 5 million
> Average game duration over 25 minutes

And the reviews:

“If half the Proper Wargames released each year showed as much imagination, style and spirit as 1066 the genre would be in a far healthier state”

Tim Stone – rockpapershotgun.com

“Pleasing to play and pleasing to the eye. Check it out.”

Brian Ashcroft – kotaku.com

I find Twitter a great resource for information relating to the industry, the bite-size stream can quickly pull you in quickly to interesting links. The extract below came from original source:

“A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”

Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist

In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily.

Thanks to @lilipip for the link reference

Groove Armada’s new single ‘Drop the Tough’ funded entirely by Bacardi, features scenes from the roof terrace of Sliced Bread’s new offices. Checkout the video about 1-minute in – click image to view (reference Creative Review).

]]> http://thebestthingsince.com/blog/general/groove-armada-dering-on-our-rooftop/feed/ 0 http://thebestthingsince.com/blog/general/one-eskimo-hometime-video/ http://thebestthingsince.com/blog/general/one-eskimo-hometime-video/#comments Tue, 10 Mar 2009 08:16:52 +0000 Administrator http://www.thebestthingsince.com/blog/?p=467

Its quite an old one by all accounts but One EskimO (check site here) are having a bit of an upsurge at the moment so we thought it appropriate. They have a new single out called Kandi, but we are loving this one more . . .

The project was produced by Rollo (Faithless), and the music is complimented by a series of gorgeous animations – which have already bagged One eskimO a British Animation Award.

They will be playing on Thursday 12th March, at Hoxton Bar and Grill. If you’d like to be added to the guestlist, please email us and we’ll point you in the right direction.  There will also be an interview with them that night and animations accompanying the performance.

Some lovely simple animation spots from Pepper Melon here . . . limited animation, wonderfully characterised. Click image to view.

Not for the squeamish . . . “Whos Gonna Save My Soul” – Chris Milk