Sliced Bread

Posts Tagged ‘Video’

SBM Offshore brand refresh video sequence for Berghind Joseph

Posted by Administrator | Filed under Brand, Video

We recently completed a new brand video for Berghind Joseph’s client SBM Offshore as part of their brand refresh, this can be seen in its entirety at www.sbmoffshore.com. The video was created as part of its complete design collateral in order to refresh its brand, unite over 6000 employees and create a communication solution that reflects its market leading position.

We’ve just launched SBM Offshore’s new brand identity – positioning it as a world leader in the oil and gas industry and uniting its 6000+ employees that are spread across 20 locations around the world.

1066 The Game wins a BIMA!

Posted by Administrator | Filed under Animation, awards, Games, Sliced Bread

The online game 1066 won a BIMA last Thursday (19th Nov 2009) for Best Online Game, The BIMA awards ‘celebrate the work of the UK digital creative industry’. As previously blogged we were responsible for creating over 270 animated assets in just over 2-weeks. Preloaded did all the creative and site development, and we created the Norman, Viking, Saxon and Villager character animation elements. We are very proud to be part of its success, the quality of the game speaks for itself in terms of the gaming results:

Since launching in May 2009, the game has received an overwhelmingly positive response from both the gaming community and online press.

The project has received no marketing budget, simply relying on the audience and community to seed and share between themselves. The traffic to date is testament to the quality of the game and the compelling nature of the content.

The Multi-player mode plays a large part in the distribution mechanic of the game and this is reflected in the continued and sustained and growth in traffic and game-play duration.

Effectiveness

> Number 1 search result in google for ’1066′
> Current total game-plays standing at over 5 million
> Average game duration over 25 minutes

And the reviews:

“If half the Proper Wargames released each year showed as much imagination, style and spirit as 1066 the genre would be in a far healthier state”

Tim Stone – rockpapershotgun.com

“Pleasing to play and pleasing to the eye. Check it out.”

Brian Ashcroft – kotaku.com

Video 50 times more likely to hit first page Google

Posted by Administrator | Filed under Comment, Social Media, Video

I find Twitter a great resource for information relating to the industry, the bite-size stream can quickly pull you in quickly to interesting links. The extract below came from original source:

“A video is 50 times more likely to rank on the first page of Google search results than any other content. It is therefore imperative for every product, brand, and marketing campaign to have a social video element.”

Dr Silvia Pfeiffer, Vquence’s CEO and former CSIRO research scientist

In addition, other social video networks such as MySpace.TV, Dailymotion, or Vimeo should also be included in marketing campaigns since their audiences are more focused and a video can thus reach its target more easily.

Thanks to @lilipip for the link reference

Groove Armada-dering on our rooftop

Posted by Administrator | Filed under General, Music, Sliced Bread

Groove Armada’s new single ‘Drop the Tough’ funded entirely by Bacardi, features scenes from the roof terrace of Sliced Bread’s new offices. Checkout the video about 1-minute in – click image to view (reference Creative Review).

One Eskimo – Hometime video

Posted by Administrator | Filed under General

Its quite an old one by all accounts but One EskimO (check site here) are having a bit of an upsurge at the moment so we thought it appropriate. They have a new single out called Kandi, but we are loving this one more . . .

The project was produced by Rollo (Faithless), and the music is complimented by a series of gorgeous animations – which have already bagged One eskimO a British Animation Award.

They will be playing on Thursday 12th March, at Hoxton Bar and Grill. If you’d like to be added to the guestlist, please email us and we’ll point you in the right direction. There will also be an interview with them that night and animations accompanying the performance.