Posts Tagged ‘Games’
Fresh from the toaster – we have just put together two, one and a half minute showcase sequences relating to our client projects on online games and brand communications. The pieces highlight the capacity in which we work with agencies and direct brands. We have some more sequences coming up in the future – so watch this space.
Posted by Administrator | Filed under Games
Coca Cola announce the launch of their new ‘Neverending Dance of Happiness’ games for Facebook and Android devices. The games coincide with Coke’s experiential festival campaign across European countries in 2011.
They encourage players to connect and win prizes via Facebook. The more you score against the 120 dance move options, the higher you rank. The Facebook game uses 3D character renders and is fully customizable across 6 genres with male/ female clothing options for that unique avatar style.
Coca-Cola is spreading some summer happiness with a new game on Facebook. The ‘Neverending dance of happiness’ will get you interacting with friends as you test your dance moves in rock, disco, salsa, electro, hip-hop and metal. By earning points during the game, you can save up for cool summer prizes – from Coca-Cola headphones to festival tickets.
You can also share your summer memories through videos and images you upload to the Facebook fan page. Why not get your summer groove on too with Coke and Facebook and spread a little happiness?
To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September.
The beverage brand is present at festivals like Pinkpop, and can be found on the beach, where a Coca-Cola beach hut not only offers refreshing drinks, but also fine tunes to dance on. And those moves can be shared live via the ‘FaceLook’ face-recognition app.
Coca Cola also spreads some summer happiness through another app called ‘The Never-ending dance of happiness’, with which you can test your dance moves on several music-genres. Unlock new moves by ‘bump’ technology when bumping with other app users. This game lets you earn points and save up for musical summer prizes like festival tickets.
The online game 1066 won a BIMA last Thursday (19th Nov 2009) for Best Online Game, The BIMA awards ‘celebrate the work of the UK digital creative industry’. As previously blogged we were responsible for creating over 270 animated assets in just over 2-weeks. Preloaded did all the creative and site development, and we created the Norman, Viking, Saxon and Villager character animation elements. We are very proud to be part of its success, the quality of the game speaks for itself in terms of the gaming results:
Since launching in May 2009, the game has received an overwhelmingly positive response from both the gaming community and online press.
The project has received no marketing budget, simply relying on the audience and community to seed and share between themselves. The traffic to date is testament to the quality of the game and the compelling nature of the content.
The Multi-player mode plays a large part in the distribution mechanic of the game and this is reflected in the continued and sustained and growth in traffic and game-play duration.
> Number 1 search result in google for ’1066′
> Current total game-plays standing at over 5 million
> Average game duration over 25 minutes
And the reviews:
“If half the Proper Wargames released each year showed as much imagination, style and spirit as 1066 the genre would be in a far healthier state”
Tim Stone – rockpapershotgun.com
“Pleasing to play and pleasing to the eye. Check it out.”
Brian Ashcroft – kotaku.com
Things have been pretty busy here over Sliced Bread recently, and we are please to announce one of a favourites projects 1066 The Game has now launched. In partnership with Preloaded we created over 270 animated assets in just over 2-weeks. Preloaded did all the creative and site development, and we created the Norman, Viking, Saxon and Villager character animation elements.
Preloaded have created the web-based 1066 The Game to coincide with Channel 4′s 1066 documentaries. 1066 The Game puts the player into the muddy boots of the English, the Vikings and the Normans, to play through the actual battle situations of Fulford, Stamford Bridge and Hastings.
Using historically accurate troop formations, battle styles, troop makeup and featuring a voice-over by Sir Ian Holm, 1066 The Game is educational and battle strategy gaming at its very best.
To give the user a full game ‘simulation’ experience it needed a sufficient library of character sequences to make it work. Preloaded pre-planned them and we considered the best approach in getting them delivered in the timeframe. We did this by creating a generic character, then modelling and animating bespoke assets for each character trait, there was also a requirement to create a horse for the Norman soldiers. We devised a working pipeline that allowed us to manage all the game requirements from build to animation, and then finally to render. We also needed to consider the correct historically accurate shields, weapons, helmets the soldiers used. Using the render layers in Maya, we were able to turn on/ off the required elements after the animation move had been completed. All the sequences were rendered as vector for Flash.
Pre-planning pipelines and considering the best approach is integral within any animated production. This is because once you are committed to production it is very difficult to go back and re-think the approach, timeframes for online projects seem to be a lot tighter than TV or film. We were very fortunate in this particular production that the ‘nice-to-haves’ (i.e. different ways of the soldiers being killed) were also able to be delivered.
If you are in the animation industry and on Twitter, please add me (and I will auto follower). I am keen to get a group together where we can exchange industry news on jobs, films (features and shorts), games, literature, tutorials . . essentially anything animation related. Twitter is an excellent way of ‘news feeding’ information.
Follow me at: http://twitter.com/3djamie
There is a Sliced Bread Animation Twitter account and this will become more active when the new site is up (http://twitter.com/slicedbreadanim).
There is also this animation group on TwitterGroups – http://twittgroups.com/group/animation
By far the highest hits to our site are those that relate our 3D anaglyph projects – the Sliced Bread Christmas game and a movie for a ‘well known cosmetic enhancement’ product. Rather than re-invent the wheel, here is a tutorial on how you can do a simple image in After Effects (its how we did it). Later this week I will post on the set-up in Maya in order to create a 3D animation movie sequence.
3D Anaglyph in After Effects – Pxlguy’s AE Tutorials
Hint: Use the ‘Balanced Red Blue LR’ for the best 3D effect.
Because we are busy developing our new site, we unfortunately don’t have time to do a Christmas game this year . . . so like one of those cheap episode of Friends where the hobble together a show made up of others, we bring the best of Christmas games past . . .
Private Office Party (your all time favourite of all time!)
3D Crimbo (you’ll need those glasses for this one)
PwC Advent Calendar (the competitions over by the way!)