We were commissioned by Faith The Agency to create  a set of 10 3D illustrations for their client Beckman Coulter. The images were rendered out high resolution and used in a print advertising campaign. Given the way they have been built with a skeleton rig they can also be animated for use within banners or a commercial in the future.

Completion of a web intro sequence for Partners Andrews Aldridge for the product ‘Alli’. Using a mixture of supplied reference material including video and a photo concept, we created the CGI sequence for the site including interchangeable zoom-in loops for each menu item display requirement.

Great news post from Motionographer on Psyop’s awesome Milk commercialfor the California Milk Processor Board and agency Grupo Gallegos. What is it with Milk marketing work that attracts such quality work, first there was Get the Glass and then Got milk and now this lovely rendered and animated piece. Check out the ‘making of movie’ links underneath the image.

This is a study in the art of narrative compression. Each spot feels like fully realized fairy tale—and yet nothing is rushed. From the lush mattes to the tiny dancing mouse at the end of “Sad Princess,” each frame feels like a pitch board packed with detail.

One technical note: Scrub through the snakes-to-hair transformation at the end of “Medusa.” While a cross-disolve might have done the trick, the snakes are actually morphing into hair. Despite not registering on a conscious level, labor-intesive details like that are what separate Psyop from the herd.

Making of movies:

Princess’s Ocean:
http://www.florianwitzel.com/com/milk/

Ocean Lighting& Rendering:
http://www.florianwitzel.com/videos/Milk_LightingTheWaves_MakingOf.mov

Wave Rig:
http://www.florianwitzel.com/videos/Milk_RiggingTheWaves_MakingOf.mov