Your own Sliced Bread augmented reality Christmas message…
Posted by Administrator | Filed under Augmented Reality, Sliced Bread
Wishing you all a very Merry Christmas and a prosperous New Year from the Sliced Bread team. Download your own PDF of the marker here, then try out the augmented reality Christmas message for yourself using the instructions below!
1. Make sure your webcam is connected and ready for use and go to www.thebestthingsince.com/crimbo_ar
2. Make sure your webcam is allowed access to Flash content by right-clicking on the Flash window and selecting the webcam icon tab in the settings, and selecting your webcam from the drop-down list.
3. When asked, using the front-side of this card, point the Christmas tree symbol at your webcam and your Sliced Bread Augmented Reality Christmas animation will appear!
Note: You may also need right-click and go to Flash Global Settings then authorise this domain.


Bread and butter II
Posted by Administrator | Filed under Animation, Sliced Bread, Video
Another one fresh from the toaster – a new showcase sequence relating to our client and in-house projects on character animation. The piece highlights the capacity in which we work with agencies and direct brands.
A creative breakfast with BergHind Joseph
Posted by Administrator | Filed under General
They say breakfast is the most important meal of the day and what a great way to spend it by chatting about all things animation and its value in the digital media space. A few weeks ago Jamie was invited to Berghind Joseph’s studio to do a round table talk on such things…
Here at BergHind Joseph we like to broaden our knowledge on all things design related. That’s why we hold a quarterly ‘Creative Breakfast’, where a guest comes in to the studio to discuss their line of work, and how it fits within the design world.
This month, Jamie Denham from the video animation company ‘Sliced Bread’ came into the studio; showcasing the companies work and explaining how exactly it fits in to the world of branding, corporate communications and employee engagement.
If you are interested in chatting about stuff over breakfast, then please don’t hesitate to drop us a line, we’ll even bring the croissants! Email info@sbanimation.com
Bread and butter – video showcases of work
Posted by Administrator | Filed under Animation, Sliced Bread, Video
Fresh from the toaster – we have just put together two, one and a half minute showcase sequences relating to our client projects on online games and brand communications. The pieces highlight the capacity in which we work with agencies and direct brands. We have some more sequences coming up in the future – so watch this space.
Coca Cola launch The Neverending Dance of Happiness Game for Facebook and Android
Posted by Administrator | Filed under Games
Coca Cola announce the launch of their new ‘Neverending Dance of Happiness’ games for Facebook and Android devices. The games coincide with Coke’s experiential festival campaign across European countries in 2011.
They encourage players to connect and win prizes via Facebook. The more you score against the 120 dance move options, the higher you rank. The Facebook game uses 3D character renders and is fully customizable across 6 genres with male/ female clothing options for that unique avatar style.
Coca-Cola is spreading some summer happiness with a new game on Facebook. The ‘Neverending dance of happiness’ will get you interacting with friends as you test your dance moves in rock, disco, salsa, electro, hip-hop and metal. By earning points during the game, you can save up for cool summer prizes – from Coca-Cola headphones to festival tickets.
You can also share your summer memories through videos and images you upload to the Facebook fan page. Why not get your summer groove on too with Coke and Facebook and spread a little happiness?






To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September.
The beverage brand is present at festivals like Pinkpop, and can be found on the beach, where a Coca-Cola beach hut not only offers refreshing drinks, but also fine tunes to dance on. And those moves can be shared live via the ‘FaceLook’ face-recognition app.
Coca Cola also spreads some summer happiness through another app called ‘The Never-ending dance of happiness’, with which you can test your dance moves on several music-genres. Unlock new moves by ‘bump’ technology when bumping with other app users. This game lets you earn points and save up for musical summer prizes like festival tickets.

The Green Marine – Its Our World
Posted by Administrator | Filed under Animation, News, Sliced Bread
Sliced Bread are very proud to be partnering with The Green Marine (TGM) team on their new venture. The project is a proposed animation series for digital broadcast. We worked with the TGM team on character development/ design and an animatic trailer. We were drawn into the project by its original concept idea and existing interest by leading industry figures. Visit the site to get a full understanding of the properties fantastic potential.

David Pye is an award winning Transport Planner, campaign Director and CSR specialist. Continually striving for success he is recognised for his creativity, innovation and CSR project impact.
Committed to providing solutions to some of the most challenging economic, ethical, social, health, transportation and environmental issues individuals and organisations face – he is a man on a mission. That’s what motivates him. Combining passion with business aptitude he is an effective influencer at all levels. Advising organisations how to become more sustainable, socially and environmentally responsible, applying common sense and without any flannel!
At a time when there is genuine concern about the future of children in our society, he believes that we should be demonstrating the positive role that media can play: the impact it can have on culture, social values and learning as well as providing relaxation and entertainment.
He has developed a new children’s sci fi action adventure animation series…A BROTHER AND SISTER, AFRO CARIBBEAN JUDO MASTER, A FROG FROM OUTER SPACE AND A HANDFULL OF ECO VILLIANS. The series follows The Green Marine and the team as they act locally and battle globally to protect Planet Earth not only from its inhabitants but also from a succession of evil alien eco-villains.
New technologies and new patterns of use provide us with opportunities to re-invent our relationship and connections with our kids. Using a clearly defined set of environmental, health and social values The Green Marine animation series and accompanying applications will entertain, empower and help keep children on track. As The Green Marine says ‘The time is always right to do what is right.’ Nothing is impossible!
They are currently looking for commercial investment to bring the property forward and fulfil its objectives. If you are interested please contact David Pye direct via the TGM website, LinkedIn or Twitter.
3D Illustrations for Beckman Coulter, Inc. (client: Faith The Agency)
Posted by Administrator | Filed under Illustrations
We were commissioned by Faith The Agency to create a set of 10 3D illustrations for their client Beckman Coulter. The images were rendered out high resolution and used in a print advertising campaign. Given the way they have been built with a skeleton rig they can also be animated for use within banners or a commercial in the future.





Web intro sequence for Partners Andrews Aldridge
Posted by Administrator | Filed under Product
Completion of a web intro sequence for Partners Andrews Aldridge for the product ‘Alli’. Using a mixture of supplied reference material including video and a photo concept, we created the CGI sequence for the site including interchangeable zoom-in loops for each menu item display requirement.






