Archive for the ‘Mobile’ Category
There’s still time to win a PSP Slim + football manager 2009 game with the Commonwealth War Graves Commission – http://www.cwgc.org/glorydays. Closing date is 31st December 2008.
The Commonwealth War Graves Commission have just launched an online competition to win a PSP Slim plus a copy of Football Manager Handheld 2009 for under 18s. Three runners-up will also win a copy of the PSP game. Sliced Bread Animation assisted in creating the competition form and animated assets.
Glory Days – Football in Times of war, remembers some of the footballers that have lost their lives in the wars.
Create your own football player, pick your team and then help them to win The Big Match, with an exciting penalty shoot out at the end, whilst learning new facts about the footballers. Test your knowledge at the end of the Match with the ‘On the spot quiz’.
Find out facts about the heroic footballers in the Hall of fame and find which present day football stars are supporting Glory Days.
Boyce Dungood, football manager extraordinaire and presenter of Glory Days- Football in Times of War would like to hear your stories. If you have any to share with Boyce about a relative who died in the First or Second World War, an education project based around remembrance, or any thoughts you’d like to share with him, why not make Boyce your friend and tell him your story?!
I thought I would write a report on my taking part in the Power to the Pixel ‘Adventures in Mobile Distribution’ panel discussion. I was invited as a ‘expert’ independent filmmaker who exports via mobile (obviously Sliced Bread Animation do others too). My understanding of the discussion was that the audience wanted to know how to get their work ‘out -there’ via mobile. Richard Morris from Player X was there along with Andre Burgess from Crucible Media, both well respected people in their field. Upon introducing ourselves, we discussed our various approaches, Richard Morris was first up and his company offer a very commercial exploitation of intellectual property by distributing via the network operators ‘deck’. For well known ‘brand’ branded content this a great way for the content creator to get their content out there and selling. Aardman is one of their clients, with Angry Kid proving to be one of their most successful properties. The limitation with this approach is the creator has little or no control and unless your content has a wide audience, it is unlikely to be found.
Andre is Managing Director of Crucible Media. and has experience in helping content owners and Media companies move into new digital platforms. During my introduction I mentioned the process that got us where we are to date, the minefields we have been through, how its is for an independent filmmaker and what tools there are around to help.
I believe the platform we currently use gives the best flexibility for a creator to test their product, its a direct to market route, its very simple to use and also gives us the maximum revenue share. Plus it can handle all the billing and we are also able to upload our own files and galleries in an instant. With Player X, creators are restricted because they have no control of the position on the portal and the route to end user is managed by them (see below – click to enlarge).
The platform we use is a direct to consumer (audience) route, we can even set the selling price. For example, with Commonwealth War Graves Commission’s Glory Days site we have set it a the lowest possible rate (25p) but it can go up to £3.50. Its very much dependant on the objectives of the project but fundamentally its a very quick way to get you content out there giving the full control of the route to market and look at sales progress (see below – click to enlarge).
We then moved over to a Q&A session and the main subject appeared to be the functionality of the app we use, rather than what I hope would be a discussion about the benefits to an independent filmmaker. One question which I think really sums the main point of using the application we use – is how do you get people to know about your content? Which then moved me onto my next point ,where collaboration between brands, your fanbase, online publishers and digital PR agencies is a must. At Sliced Bread Animation we will be working with all of these in the near future.
The testing aspect is quite key, nobody can give a direct answer as too what exactly works well on mobile. Adult content is fairly obvious and I understand gags/ jokes (like Angry Kid) also sell well too, but if this isn’t your area then you are unlikely to be successful. The platform really gives you a chance to try and reach another side of your audience, test them and see what they think, because its more than likely to be very different from how they view it (or want to view it) normally.
Distributors have tendency to only market ‘big ticket’ content, so smaller bespoke or unknown content seems to go lower down the ‘deck’ to the extent where potentially its never seen. If we take the image above (click to enlarge) then by the filmmaker forging relationships with these key partners, they ultimately get their work seen. Speaking with Richard at the end of the session he pretty much concurred with me, and I would hope that when one of our properties becomes ‘big’, we will have the opportunity to work together with Player X as a partner.
In conclusion I had hoped that the Power To The Pixel would instigate some discussion into how to get your content ‘out there’ and reaching your audience, not a discussion about platforms, but maybe that’s for another day. I’m going to leave with a very interesting video from TED featuring Seth Godin, talking about how to spread the idea for some further thought.
Seth Godin: Sliced bread and other marketing delights
Posted by Administrator | Filed under Mobile
For me this should be as standard on all mobiles! Looks like they are starting to do it in the US though:
Recently there has been a great deal of discussion about which platform would ultimately prove to be the dominant platform for which mobile applications are developed (including a strong case for mobile AJAX over at Open Garden’s )and while this doesn’t necessarily answer the question with any authority, the fact that a company as big as Verizon is showing such strong support for this mobile platform certainly has large implications for handset manufacturers and developers alike.”
Watch this space . . .